The survey employs the 'implicit association test' (IAT) methodology. Standard versions of this test suffer from serious defects. See e.g., Messner & Vosgerau (2010), Journal of Marketing Research 47(2):374-386 for a discussion of some major methodological problems, especially the problem of cognitive inertia. It would be helpful to know which version of the IAT is being used so that respondents can make an informed choice about the value of their participation and meaning (if any) of their individual scores. I for one will not take the survey if the implementation of IAT is not adjusted to account for this deficiency.
The survey employs the 'implicit association test' (IAT) methodology. Standard versions of this test suffer from serious defects. See e.g., Messner & Vosgerau (2010), Journal of Marketing Research 47(2):374-386 for a discussion of some major methodological problems, especially the problem of cognitive inertia. It would be helpful to know which version of the IAT is being used so that respondents can make an informed choice about the value of their participation and meaning (if any) of their individual scores. I for one will not take the survey if the implementation of IAT is not adjusted to account for this deficiency.
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